Since popping the Moet on New Years Eve and welcoming all that 2013 has to offer, this year has been crazy busy!
For the last week or so I’ve been working on a visual merchandising display for a florists’ window for Valentines Day.
The theme I set for the season was ’A Vintage Romance’ so for the window I made lots and lots of paper heart garland strands and hung them from both the top of the window and also the beams that run along the ceiling.
I did a spot of op shopping and bought some old romance books. Mills & Boon actually.
Then I cut thousands of hearts from the pages. I made a template which was easy.
I used about 4 books so that each heart had a different look -
from the words to the font and discolouration of the pages.
And I just ran them through the sewing machine. One after the other.
And the end result is a little hard to show you. A good clear shot of in the window of the store is hard to get without the glare on the glass or reflection.
I can’t believe the attention these little old book pages are getting.
But all in all, it’s a whole lot different than the average florist window for V-day.
The florist is over the moon with the result.
I had to have a bit of a giggle to myself though. While I was studying the Visual Merchandising module of Interior Design, I would have never dreamed in a million years that I would have spent so much time cutting out paper hearts for a window display.
Donna x








